Our logo
Julie and Hannah designed the logo to reflect the breadth of our work, from street art to high art. We commissioned Hastings based street artist Drew Copus to create it. We wanted the logo to reflect the fact that we are a female led business. We also wanted to reflect our work with a number of LGBT+ and trans / non binary specific arts organisations; so our street artists’ gender is deliberately ambiguous.
We deliberately chose to nod to Banksy, as an artist we love, and whose work reflects our own passion for brilliant, accessible art that speaks to what it is to be human, and of our triumphs and tragedies.
We wanted our artists’ ballet shoes and DMs to be red, because red shoes, like our company, pop up in multiple art forms. From Bowie to Kate Bush, Judy Garland and Hans Christian Anderson, from film, video, fashion, photography, fashion, literature, dance and opera; red shoes like us, are everywhere.
We love what Vogue had to say on red shoes;
“Their many histories and meanings are what make red shoes so mesmerising. It’s a colour that suggests lust, luck, passion and magic. It’s a warning: here lies danger. It’s playful: a shot of something bright on a grey day. It’s a smear of lipstick, hellfire and damnation, dusty stage curtains, lacy underwear, cartoon hearts, the tantalising apple. It’s a child splashing through puddles in her cherry bright wellies and a femme fatale in scarlet. Red shoes can be provocative, or powerful, or just very pretty: the ideal footwear to draw attention, as well as embody the enchantment of both myth and movies—though hopefully for any potential wearers, without the prospect of everlasting dancing to contend with.”
We are delighted with what Drew did with our ideas, and how quickly and brilliantly he delivered. We would highly recommend him and his work, and if you’re interested in learning more about him, you can follow his work on instagram @droobie_art or contact him directly on 07523 719784.